Forbes Magazine


Thanks to Cindy Whitehead for including GRO in the recent article in Forbes Magazine.  It is through work like Cindy’s, reaching out beyond skateboarding media that goes a long way in spreading the idea of skateboarding to a larger audience.

 

“The board supports Longboarding for Peace and portion of the proceeds goes to Girls Riders Organization, a non-profit that helps to inspire, educate and support girls in action sports. Whitehead excitedly shared that moving forward Dwindle Inc. and Dusters will produce, create, and manufacture GN4LW in its line twice a year.” – Cindy in this Forbes article.

 

Forbes_GN4LW_Article

 

Here is the full text from Forbes Magazine.

 

One month ago, the only professional skateboarders that I could name were men. My view of the skateboarding industry was through the lens of the Tony Hawk’s, Ryan Scheckler’s, and Rob Dyrdek’s of the world. Admittedly, I never followed women’s skateboarding or even had a clue about what female riders experienced.

My outlook changed when I watched the inspiring TEDx talk – Girl Is Not A Four Letter Word.

Meet Cindy Whitehead, a former professional skateboarder and OG in the industry. In the 70s, she began skating professionally at 16-years-old. Her tenacity stood out on a male-dominated skate team, which resulted in an endorsement deal with Puma Tennis Shoes. But when skate parks started closing, so did the opportunities for women.

“The last time I skated professionally, I was 21-years-old,” Whitehead said to FORBES.com. “Skateparks started dying off and once that happened we did not have sanctioned contests. We had backyard ramps and pools, which we originally started in, so [skateboarding] went back underground. The industry went dormant for many years.”

Whitehead eventually found her way and transitioned into sports styling. She worked with celebrated athletes such as Tiger WoodsPeyton Manning, and Mia Hamm, but her passion for skateboarding never wavered.

A chance meeting with a skateboard creative director led to her recent collaboration with skateboard manufacturer Dwindle Inc. and its Dusters California division. Today, Whitehead is the designer of a board appropriately named  GIRL is NOT a 4 Letter Word (GN4LW).

GN4LW acknowledges and encourages all female skaters because for Whitehead the word “girl” should never be used as a slur.

The board supports Longboarding for Peace and portion of the proceeds goes to Girls Riders Organization, a non-profit that helps to inspire, educate and support girls in action sports. Whitehead excitedly shared that moving forward Dwindle Inc. and Dusters will produce, create, and manufacture GN4LW in its line twice a year.

“There is no other female specific board on the market that is giving back to women in skateboarding,” said Whitehead. “This partnership is not just a single board, but a long-term commitment.”

Alana M. Glass is an attorney and sports entrepreneur. Follow Alana on Twitter (@IWant2BeAnOwner) or visit her website www.AlanaGlass.com

 

Read the article directly from Forbes online here.